The Commerce Management Program offers an in-depth exploration of the dynamic and evolving field of digital commerStarting with a solid foundation, the program distinguishes digital commerce from traditional e-commerce, covering critical business models and the roles of e-commerce specialists. It integrates strategic business analysis, human capital management, and omnichannel retail strategies to prepare participants for effective decision-making. Participants will dive into sales and merchandising, exploring the intricate relationship between sales and marketing, optimizing pricing strategies, and understanding procurement, especially during peak periods. The corporate finance segment focuses on essential financial planning, P&L statements, cash flow management, and key performance indicators crucial for e-commerce success. Marketing and customer acquisition are key components, with a deep dive into mastering the marketing funnel, understanding the customer journey, leveraging various traffic sources, and creating impactful digital marketing campaigns. The program also addresses supply chain and operations, emphasizing logistics, inventory management, and the latest innovations in supply chain management to ensure efficient and effective business operations. Finally, the program explores the tech stack necessary for digital commerce success, including product management, UX/UI design, and essential digital tools and data. This holistic approach ensures that participants are well-prepared to tackle real-world challenges, drive business growth, and succeed in the fast-paced digital commerce landscape.
